A number of concepts that gained greater currency were present either in Wolfensberger's or Nirje's description of the Normalization Principle in the late sixties and early seventies:
- Applying normative conditions to deviant people
- Striving towards the societal norm
- The notion that a single principle could apply to all deviant people, not just retarded or disabled people
- Historic deviancy roles
- Role circularities
- The developmental model
- (Deviancy) image juxtaposition
- Age appropriateness
- Life function separation (later, Model Coherency)
- Dispersal of services to avoid negative group dynamics among larger groups of deviant people and overloading social assimilation potentials
- Avoidance of deviant-person and deviant-group juxtapositions
- The distinction between physical and social integration.
Label Jars Not People
In the early 1970s, people with developmental disabilities gathered in conferences, first in British Columbia (Canada), then in Oregon. Out of the Oregon gathering came the name for a remarkable social movement – People First. (see Self Advocacy section of Parallels in Time).
People with developmental disabilities called on the world to "Label Jars Not People". They proclaimed, "We are People First".