Gold was one of the first to question the widespread use of behavior modification strategies for training purposes. He felt that an emphasis on reinforcers, even positive ones, led to an unbalancing of the relationship so necessary for respect between trainers and learners. The concept of individualized, negotiated jobs developed out of Gold's strategy of breaking down a complete job into teachable tasks that match the skills, needs and preferences of people with disabilities, then forming the tasks in a newly defined job.

Individual working in the community
Photo courtesy William Bronston, M.D.