Broadcasters Take On Disability Issues
By Dave Reynolds, Inclusion Daily Express
November 8, 2006
OTTAWA, ONTARIO--Canada's largest private radio and television organization on Tuesday announced a set of initiatives designed to "shift" social attitudes about people with disabilities.
Those initiatives by the Canadian Association of Broadcasters include a public service announcement campaign entitled "Open Your Mind", which encourages audiences to hire workers with disabilities; the publication of a manual for radio and television news professionals on recommended language and terminology when referring to people with disabilities; and a brochure on employment opportunities in broadcasting and production for workers with disabilities.
"Canada's private broadcasters are committed to bringing greater diversity to Canada's broadcasting system, both on-screen and behind the scenes," said Glenn O'Farrell, CAB President and CEO, in a press statement. "As broadcasters, we recognize the potential influence programming has in shaping public attitudes and perceptions about persons with disabilities, and in doing so can take concrete steps to encourage attitudinal shifts."
The initiatives grew out of a September 2005 research study by the association, which found negative public attitudes about people with disabilities, and a need to improve their participation in broadcasting.
"Press release -- CAB Launches Major Initiatives for Persons with Disabilities" (Canadian Association of Broadcasters)
"Persons with Disabilities" (Canadian Association of Broadcasters)