Message To Businesses: Good Access Makes Good Business
By Dave Reynolds, Inclusion Daily Express
November 30, 2004
PETERSHAM, AUSTRALIA--The Marrickville Council and Australia's Human Rights and Equal Rights and Equal Opportunity Commission have developed a guide to help small businesses become more accessible to all of their customers, particularly those with disabilities.
"Missed Business" is a free, 16-page, full-color guide which can be downloaded or ordered through the Internet. One version was created for local businesses, while a second can be used outside the Marrickville area. And while the guide does site Australian accessibility law, most of the information pertains to businesses anywhere in the world.
The primary message behind the publication is that "good access makes good business sense". The guide shows business owners that accessibility is important in helping customers and patrons to find, get into, and get around in their businesses. It also gives suggestions on how to make the most of customer service for all customers.
The Marrickville Council will be sending an eye-catching postcard to local businesses to inform them of the guide over the next two months. It will follow up in early 2005 to see what affect the guides have had.
"Missed Business - How to attract more customers by providing better access to your business" (HREOC)