The most popular presentations feature titles and summaries that use full names and simple descriptions rather than acronyms. For example, “READY SET GO: A 60-Day Walk in Adult Protection Services Investigations”
This is the first element of your presentation seen by those attending the conference. A creative, succinct and intriguing title will grab the reader's attention by sparking their curiosity and encouraging them to read more about your session. A creative title can increase the likelihood that they will attend your presentation. “Hey MnCHOICES….What About Me?” or “When Good Is No Longer Good Enough” are examples of creative titles.
Short and concise titles and summaries are more effective than lengthy descriptions. While your concepts may be complicated, your title and summary need not be. What is the most significant element of what you are trying to present? Use a variation of that as your title. What two or three items will they learn from your presentation? Make those clear in your summary. An example is:
“You've heard about what Twitter, Facebook, and Blogs are and what they can do, now let's roll up our sleeves and talk implementation. This hands-on series will take you step-by-step through the basics of getting your organization ready to Tweet, Facebook, and Blog. We'll walk you through how Twitter, Facebook and Blogging can increase awareness of your organization, help you engage with your target audiences, and what tools are out there to make all of this manageable and efficient.”