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A new Minnesota problem gambling microsite, www.getgamblinghelp.com, was recently launched to offer resources to individuals experiencing life problems related to gambling and others who may have concerns related to an individual's gambling behavior. The site points people to the toll-free problem gambling helpline, 1-800-333-HOPE, and also provides success stories from gamblers who have received treatment and other recovery resources.
The microsite was developed by the Russell Herder public relations firm as part of a public awareness campaign contract with the DHS Problem Gambling Program. The campaign. funded with proceeds from the Minnesota State Lottery, also includes a mobile version of the microsite, viewable by cell phone, as well as Web and radio advertisements, billboards and gas pump toppers carrying the message "There's life beyond a gambling problem. Treatment works."