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SNAP outreach and awareness campaign launched

February 22, 2012

Hunger-Free Minnesota and Hunger Solutions Minnesota announced the launch of a statewide outreach and awareness campaign to reach seniors and the recently unemployed with information about their eligibility for Supplemental Nutrition Assistance Program (SNAP). At the Feb. 22 news conference, hosted by Hunger-Free Minnesota and Hunger Solutions, Lt. Gov. Yvonne Prettner Solon and DHS Children and Family Services Assistant Commissioner Erin Sullivan Sutton spoke about SNAP and the Nutritious Food Coalition.

Others, including representatives from General Mills, which is funding the campaign, Hunger Solutions, Meals on Wheels and a senior meal program recipient spoke at the news conference at the Fairview Community Center Roseville Area Senior Program in Roseville. The campaign will include bus signs, advertisements, posters, placemats, table tents and radio public service announcements.

Currently 41 percent of program-eligible seniors are accessing SNAP while 65 percent of all program-eligible Minnesotans are enrolled in the program.

More information about the outreach efforts is in a news release about outreach efforts (PDF).