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Awards go to DHS problem gambling outreach efforts

Videos, website highlight help available for gambling problems

July 09, 2014

Karen Smigielski

PDF version of news release

The Minnesota Department of Human Services has received three awards for efforts to increase awareness of problem gambling and how people can get help. 

“Effective outreach can make a difference in the lives of individual Minnesotans, their families and others affected by problem gambling,” said Human Services Commissioner Lucinda Jesson.  “For many people, gambling is harmless recreation.  But when it becomes a painful addiction, we want people to know there is help, hope, treatment and recovery.”

With dedicated proceeds from the Minnesota State Lottery, DHS funds efforts to educate the public on problem gambling, free individual and family treatment and a problem gambling helpline at 1-800-333-HOPE.

Videos, which feature interviews with problem gamblers and their family members, were given a gold award by Healthcare Marketing Report magazine at its 31st annual awards event. Each year, a national panel of judges honors work that exemplifies exceptional quality, creativity and messaging effectiveness. The videos are available on the DHS YouTube channel.

DHS also received two 2014 Aster Awards: gold honors for excellence in the website category for and gold for a mass media campaign featured on billboards and in retail establishments. For more than 20 years, the Aster Awards have recognized health organizations and government agencies for excellence in health care marketing.

The award-winning work was produced in partnership with the Minnesota communications firm Russell Herder and joins other DHS problem gambling awareness efforts that have been recognized nationally in recent years.

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