The goal of any job search campaign is to meet face-to-face with employers in an interview. The more interviews you have, the greater your chances for success. Most job seekers, however, prefer a passive job search strategy in which they submit an application or resume and wait. Instead, we urge you to be more proactive by making direct contact with potential employers.
One important way to connect with employers is to contact them by phone. Using the telephone may seem old school compared with using social media and other Internet resources, but research shows that this strategy can be very effective. Granted, making cold-calls to set up a meeting with an employer might not be as easy as sending a resume, but we think it’s worth the extra effort.
Before you call you’ll want to write a telephone script. A good script should include an introduction that describes who you are and whether you were referred. State the purpose of your call and then ask for information or to schedule the meeting. Know your objective. That might be seeking information, trying to schedule a meeting or presenting your qualifications. Have a secondary objective. Often you won’t achieve your primary objective, but every telephone call is an opportunity to seek information.
Here are 10 additional tips to help you get started:
Read a story about how making cold-calls led to hot prospects for one job seeker here .