LinkedIn is the world's largest professional network on the Internet with more than 277 million members from around the world. It has become the place for employers and recruiters to find candidates for their job openings.
If you are actively seeking a job or want to remain professionally visible, having a LinkedIn account is only the first step. You also need to know how to make the most of LinkedIn.
In 10 Tips For Finding Your Perfect Job Fast with LinkedIn, Dan Sherman shares his 10 best tips for job seekers.
Here's his advice:
Optimize your profile. Whatever kind of job you are seeking, put those keywords in your profile. Hiring managers search for candidates by entering the job title they are looking for into the search box. Therefore, your desired job title should be included in many places on your profile so you come up high in LinkedIn searches.
Use a professional photo. LinkedIn is a professional networking site, and you want to look your best. Dress according to how much you want to get paid. Get a professional headshot at your local photography studio. A pleasant smile will also go a long way.
Fill out your profile 100 percent. By completing your profile, you are 40 times more likely to be found through LinkedIn searches. Also, it shows that you are taking LinkedIn and your job search seriously. LinkedIn has prompts that show what you need to do to complete your profile.
Grow your network. Start connecting with others. LinkedIn will be most useful to you if you connect with people you don't know in addition to those you do.
Use your summary to create an ad. Your summary section in your profile is a great place to tell employers what you can do for them. Spell out all the benefits you bring to the workplace.
Ask for what you want. Also in the summary, state what you would like to do and where you would like to work.
Support your profile with recommendations. Prove you're the hottest candidate in the market by getting lots of great recommendations on your profile from first level connections you have worked with.
Network in groups. Join about 50 industry groups in the field you want to work so you can network with potential hiring managers.
Write to hiring managers. Do you see someone on LinkedIn you would like to work for? Write to that person and ask for 10 minutes on the phone. That could lead to an in-person interview.
Reach out to recruiters. The headhunters are out in droves on LinkedIn. Why wait until recruiters find you in LinkedIn? Write to them and ask if you can speak to them about your expertise and find out about the searches they are working on. They are on LinkedIn to meet the experts, so let them know about you.
Need more assistance?
Minnesota WorkForce Centers offer free workshops to get you started with LinkedIn and learn about advanced strategies. Check out the events calendar for job seekers to learn what's offered at the WorkForce Center near you.