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Writing a Business Plan: The Art of the Executive Summary

Posted on December 02, 2013 at 3:21 PM
Tags: small businesses

My Biz PlanThere’s a literary legend in which Ernest Hemingway places a brash wager on the power of brevity. 

Insisting that just a few well-chosen words are enough to tell a compelling story, Hemingway bets several other writers $10 each that he can compose a complete story – one with a beginning, middle and end – in just six words.

Once his buddies ante up, he pens this on a napkin: “For sale: baby shoes, never worn.”

Short. Engaging. Powerful.

Whether it's true or not is a matter for literary scholars to debate. But when it comes to writing the executive summary of your business plan, it’s a good idea to channel Hemingway just a little.



A Big Day to Think Small

Posted on November 26, 2013 at 10:49 AM
Tags: small businesses

Here’s a Thanksgiving recipe that should become a tradition all over Minnesota:

Take one small business – preferably one that’s homegrown, not mass-produced – and stuff it with customers and a generous portion of greenbacks.  Serves: the entire community.



Success is Spelled P-L-A-N

Posted on November 18, 2013 at 2:06 PM
Tags: small businesses

Success in business is no accident.

Ok, so everyone knows someone who launched a business on a whim; has flown it by the seat of his pants; and – far from going down in flames – has been wildly successful. Yes, it happens. But it’s not the norm.



Rough, Tough, and All Business: Veterans are Natural Entrepreneurs

Posted on November 08, 2013 at 9:46 AM
Tags: small businesses, veterans

What do Westinghouse, Walgreens, Wendy’s, Forbes and FedEx have in common? Besides the letters W and F, that is. 

Give up? Or maybe the better word here is “surrender.” (Pssst. That’s a clue.)



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