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From Breakthroughs to Businesses

Posted on June 19, 2015 at 10:00 AM
Tags: manufacturing, bioscience, small businesses

skyline.jpgCan there be any doubt about Minnesota’s ability to turn big ideas into big commercial successes and world-class industries?

The fact that some of the world’s most recognized companies – including many in biotech fields – are headquartered or have major operations in Minnesota says a lot. 

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Collaboration Triggers Biotech Success

Posted on June 18, 2015 at 10:00 AM
Tags: bioscience, manufacturing, small businesses

Collaboration.jpgA rare atmosphere of collaboration exists among scientists, researchers, engineers, academia, industry and government in Minnesota's biotech sector.

And that willingness (desire, really) to work together is one of the things that draws bioscience companies here and makes them so successful. 

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Research Drives Minnesota's Biotech Innovation

Posted on June 17, 2015 at 10:00 AM
Tags: bioscience, small businesses, manufacturing

Researcher.jpgResearch lies at the heart of most every biotech breakthrough.

And for more than 150 years, dedicated scientists, researchers, engineers and physicians at the University of Minnesota and Mayo Clinic have driven bio-science advancements in Minnesota.

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Minnesota's Inventive Genius on Display

Posted on June 16, 2015 at 10:00 AM
Tags: bioscience, manufacturing

Medtronic device.pngMinnesota practically gave birth to the world's medical device industry, and the state remains at the forefront of discovery in many life science and biotech sectors today.

That kind of success is so rare that it will be recognized later this summer as part of an exhibit at the National Museum of American History in Washington, D.C.

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Spotlight on Minnesota's Bioscience Sector

Posted on June 15, 2015 at 3:45 PM
Tags: bioscience, small businesses, manufacturing

Neurons.jpgExecutives from Minnesota biotech companies, key research institutions and a whole lot of industry movers-and-shakers are converging on Philadelphia this week for the BIO 2015 International Trade Show.

What better time to take an up-close look at one of the state's largest and most fascinating industries?

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How to Tell If Things Are Working - Or Not

Posted on May 08, 2015 at 11:31 AM
Tags: small businesses, social media

Social Media Speech Bubbles.jpgSmall business owners endlessly debate whether or not a social media presence provides any real return for all of the time, money and brain power it saps from an organization.

Is it really working? That's all they really want to know. And by working, of course, they mean is it making money?

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Right Tool, Right Message, Right-On

Posted on May 07, 2015 at 3:52 PM
Tags: small businesses, social media

Social Media Icons.jpgA luminary of the electronic age named Marshall McLuhan coined the phrase "the medium is the message" to suggest that the tools we use to deliver content are as important - or more important - than the content itself.

Why? Because the tools can greatly affect how we receive and understand the message.

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Figuring Out the Social Media Puzzle

Posted on May 06, 2015 at 10:15 AM
Tags: social media, small businesses

Social Media Rubik's Cube.jpgRemember the Rubik's Cube, that migraine headache disguised as a toy? 

The object of that maddening little puzzle is simple enough. Twist, turn, adjust, readjust until you've aligned each of six separate colors on its own side of the cube. How hard could it be, right?

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Zeroing in on Your Social Media Audience

Posted on May 05, 2015 at 4:53 PM
Tags: small businesses

Segment and Targeting.jpgYou’re a small business owner on the horns of a very common dilemma. With all of the powerful social-media tools at your disposal, you wonder what you should be telling the world about your company.

That’s your first mistake.

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Social Media for Small Businesses: Where Do You Start?

Posted on May 04, 2015 at 1:20 PM

confusion.jpgMarketing your small business was so much simpler and easier before social media showed up and threw a wrench into the whole works.

You bought some TV, radio or print ads. You forked over for a direct mail campaign once in a while. Maybe a billboard, depending on your budget.

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