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Marketing to Site Selectors

Overview

It is not entirely possible to read the mind of a site selector. They are, after all, individuals with individual preferences. Some hate to receive unsolicited inquiries. Others don't mind. Some detest clever marketing pitches. Others find them entertaining.

Still, site selectors as a group tend to agree on certain basic guidelines that communities and economic development professionals should follow in their marketing efforts to companies and site professionals.

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